Instagram only allows users to include one permanent link in their profile's bio, which can be limiting for brands trying to drive traffic to their website.

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However, there are tools available that allow users to create a custom landing page with multiple clickable links, which can be added to the bio.

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This allows users to easily access important products, posts, and pages all in one place, improving the user experience and increasing potential leads and traffic.

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Brands can also use the phrase "link in bio" in their posts to remind audiences to click the link in the bio to access relevant content. Adding a link to the bio is simple and can be done through the mobile app or the Instagram website. Popular link in bio tools include SproutLink, which offers a centralized platform for all Instagram needs.